Promotion through Fear

How would you feel if Tesco's started marketing mobile phones by inducing fear into you of what may happen to you if you don't happen to own one?

I think it would be well below par for such an organisation.

Irresponsible. Outrageous. Damaging. Frowned upon. Arguably even downright unethical.

Any such advertising campaign would ensure a downturn in their sales, I'm sure, and deservedly so. No company should ever believe that marketing of that standard is something that — as a society — we should accept.

But don't forget to pay your TV licence.

Or else...