Electronic Arts in Common Sense Shocker!

"...people need to recognize that every BitTorrent download doesn’t represent a successful copy of a game, let alone a lost sale."

So says Mariam Sughayer, of Electronic Arts' corporate communications.

Now, the implications of this statement are quite far-reaching. The obsession of the recording industries in pointing out that they are losing millions in revenue due to 'illegal' music downloading is lost when the facts are taken into account.

Here's a fact: To lose millions, you first have to make millions, then lose them.

Such a business model — built on imaginary losses — is a logical and mathematical mess. The world's economy is in the shape it is because it is in the hands of minds like this.

As far as the global economy goes, a little Darwinism is all that's needed, if the governments will allow that to happen.

But Electronic Arts' message is a sensible one, and one which many businesses could do with taking on board. They're taking the wider view, which is concentrate on what you do best.

Make good golf games.